I often find myself in discussions with individuals eager to drive innovation within their organisations, and in these conversations, I’ve noticed trends.
Despite the abundance of literature on the topic, navigating innovation can be confusing due to varying approaches, typically distinguished by their scope and target audience.
- Scope: Innovation can be viewed as a broad approach for creative problem solving, internally and externally, or as a specific approach for developing new products (along with new business models) that deliver on the needs of external customers. The first broad approach encompasses the second.
- Target audience: Some focus on startups and almost exclusively on finding new products that deliver on the needs or jobs of customers, whilst others address established organisations, where innovation often takes the broader approach with a focus on different types of innovation: incremental, sustaining, and transformative. In established organisations, we are not starting from scratch and so there exists a lot of opportunity to innovate across different areas of the business.
Some important questions to consider are:
- What are you trying to achieve with innovation?
- What are the consequences if you don’t innovate?
From my experience, I’ve constructed an Entry Point Decision Tree to show how the conversation typically goes.
You can see it below or SEE HERE.
Wherever you find yourself in the tree, on whichever branch, we can help you better innovate to enable your organisation to achieve its goals and vision.
Need help innovating? Contact us.
