Getting started with innovation: Different entry points

by | Jan 8, 2024 | Innovation

Reading Time: ( Word Count: )

I often find myself in discussions with individuals eager to drive innovation within their organisations, and in these conversations, I’ve noticed trends.

Despite the abundance of literature on the topic, navigating innovation can be confusing due to varying approaches, typically distinguished by their scope and target audience.

    • Scope: Innovation can be viewed as a broad approach for creative problem solving, internally and externally, or as a specific approach for developing new products (along with new business models) that deliver on the needs of external customers. The first broad approach encompasses the second.
    • Target audience: Some focus on startups and almost exclusively on finding new products that deliver on the needs or jobs of customers, whilst others address established organisations, where innovation often takes the broader approach with a focus on different types of innovation: incremental, sustaining, and transformative. In established organisations, we are not starting from scratch and so there exists a lot of opportunity to innovate across different areas of the business. 

I specialize in training and coaching the holistic creative problem-solving approach, to support established organisations that must innovate to achieve their goals and vision. This approach to creative problem solving leverages innovation principles and processes to gain profound insights into human needs.

It involves understanding what individuals, whether external customers, employees, partners, suppliers, or others, are striving to accomplish. The goal is to craft solutions that will meet these needs and help them achieve these jobs and move forward.

When I talk to clients, the very first step can be difficult as we first need to align on a common understanding of what innovation is and why they want to innovate.


Some important questions to consider are:

  • What are you trying to achieve with innovation? 
  • What are the consequences if you don’t innovate?

From my experience, I’ve constructed an Entry Point Decision Tree to show how the conversation typically goes.

You can see it below or SEE HERE.

Wherever you find yourself in the tree, on whichever branch, we can help you better innovate to enable your organisation to achieve its goals and vision.

Need help innovating? Contact us.

More articles

Bring the best YOU to your team
Bring the best YOU to your team

Who does the best job of being a giraffe? 🦒A giraffe, of course! 😆 A giraffe will fail at being the best lion in the pride. Similarly, be you... NO ONE can be YOU better than YOU. I've found this approach invaluable in my own business. I can't compete with the lions...

Go broad to be a better innovator
Go broad to be a better innovator

What do you do for fun? If you want to be more creative and innovative, you want to be like a T. You need to develop deep expertise in what you do, in your job role (like an I), but also be exposed to things beyond it (like the top bar on the T; go broad). By finding...